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Note that the maximum number of participants is 20. Priority is given to participants with scheduled conference posters.
How can you create a poster that does not only attract attention, but will help you get connected and even get feedback on your research? In our workshop you’ll learn to use the principles of science communication in order to tell an engaging and memorable story about your research. From this story, you will create an attractive design that helps your audience understand your main message in a few seconds.
PROGRAM:
DAY 1 - Essentials of science communication.
By using the impact model for communication, you’ll decide why you want to do a poster presentation - and for whom exactly. You take some time to get to know that audience and understand why you need to cater to their needs. We’ll reflect on the effects of jargon and limited bandwidth of you audience.
Then it’s time to start shaping your ideas. Which kinds of arguments are there, and how do writing styles, metaphors and storytelling techniques help you to find new or better ways of telling your story? In other words, you’ll pursue ways of reaching your target audience!
Work session: In the final section you plan your poster and pitch. Use all the available tools to set up the story for your poster presentation. At the end of this session, you will have a bulleted plan for your poster presentation and what you want to get out of it.
DAY 2 - Design principles for an effective poster.
Today, you will learn how to use design to create an attractive and memorable poster that makes it easier for your audience to understand what your research is about. Using lots of examples, we will show you how to use the 9 design principles that professional designers use to create stunning visuals. You’ll see how establishing visual hierarchy allows you to highlight your main message, achieve balance and consistency. Then we’ll look at effective use of colors, images, and icons to convey your message.
After these general design principles, you will get tips on data visualisation to transform your data into compelling graphs, diagrams and visualizations that tell a clear story. And of course we’ll share all the tools, websites and resources that you can use to quickly make your poster look professional.
Work session: During our work session, you will have the opportunity to work on your own poster design. We will provide personal feedback to help improve your poster. You can ask us any questions on how to get your message clear, or how to design a poster that reflects your personality and style. Let's brainstorm together to find creative solutions for any challenges your visuals may pose.
DAY 3 - Finishing touches and presenting
The first hour of the day is open for last minute questions and changes to your poster – we’ll be there to help you! Then, upload your poster before the break at 10am.
After the break, you will get the opportunity to present your poster and pitch it to the group. As a group, we’ll reflect on it and give you feedback on how to improve it for when you are going to use the poster for real. This will last until after lunch.
Speakers:
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Liesbeth Smit, MSc. is the creative design force behind The Online Scientist. She is on a mission to make science sexy and find creative ways for researchers to communicate about their work. Since stepping away from her PhD in Nutrition Science in 2011, she has created dozens of websites, infographics, scientific explainer videos, and international campaigns. She has helped researchers in all fields to design exciting presentations, clear graphical abstracts and award winning posters. Her goal is to create science communication that is impactful, attention-grabbing, and memorable.
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Stephan van Duin, MSc. started in science communication right after graduating as a biologist, and by now he’s seen it all. He was a science journalist for some years, and worked on science festivals and high-profile science center exhibitions before turning his attention to scientists. Since 2016, he exclusively works with scientists to help them tell their story. He does this through workshops and individual consultancy.
As co-chairman of the Dutch science communication association SciCom NL, he is also improving the discipline of science communication or ‘scicomm’ even further. Stephan’s vision is that both science and society can benefit from clear science communication when it’s done the right way.
Digital Life Norway Research School organizes this workshop together with TNNN & NORBIS research schools. DLN research school supports all its members with travel grants to cover travel- and accommodation costs.
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