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The DLN Research School, TNNN, and NORBIS are jointly organizing this hybrid workshop. Please note that DLN Research School does not provide travel grants for this event. Participants based in Trondheim are welcome to attend in person for the entire day, while those located elsewhere can participate digitally from 09:00 to ~12:00.
Program:
In the first part of this workshop, we’ll cover some basic principles of science communication. This will help you find out to whom you want to pitch and why. Then we’ll delve deeper into that audience and find out why you need to step into their shoes to be able to pitch to them clearly. It’s all about learning how to engage your audience effectively.
In the second section you’ll practice with various kinds of perspectives, writing styles and narrative techniques. By doing small assignments you’re building up to writing your own pitch using all the tools that we covered. Then we’ll have lunch to digest it all.
In the afternoon, you’ll perform your pitch to the group and we’ll give you feedback. This feedback will be about the pitch but also your performance, so besides having a pitch you may walk away with some new ideas on how to present.
Speakers:
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Liesbeth Smit, MSc. is the creative design force behind The Online Scientist. She is on a mission to make science sexy and find creative ways for researchers to communicate about their work. Since stepping away from her PhD in Nutrition Science in 2011, she has created dozens of websites, infographics, scientific explainer videos, and international campaigns. She has helped researchers in all fields to design exciting presentations, clear graphical abstracts and award winning posters. Her goal is to create science communication that is impactful, attention-grabbing, and memorable.
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Stephan van Duin, MSc. started in science communication right after graduating as a biologist, and by now he’s seen it all. He was a science journalist for some years, and worked on science festivals and high-profile science center exhibitions before turning his attention to scientists. Since 2016, he exclusively works with scientists to help them tell their story. He does this through workshops and individual consultancy.
As co-chairman of the Dutch science communication association SciCom NL, he is also improving the discipline of science communication or ‘scicomm’ even further. Stephan’s vision is that both science and society can benefit from clear science communication when it’s done the right way.
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